I just found this great website called the Media Awareness Network. This link takes you to a page on how advertisers market children. The part about pestering power is very interesting. Advertisers have found that it is easy to target children with their advertising and then have them pester their parents into purchasing things for them. They even broke it down into two types of nagging, "persistence nagging" and "importance nagging." Persistence nagging is just repeated nagging, while importance nagging is when children try to convince their parents that they "need" the item. It is important that parents are aware that their children are being targeted by advertisers for this reason. They need to educate their children about the advertising as well as not fall for the power of pestering.
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